Prof Melanie Wakefield
Honorary (Professorial Fellow)
Melbourne School of Psychological Sciences
390 Scholarly works
5 Projects
HIGHLIGHTS
2025
Journal article
Impact of health-oriented marketing claims on young adults’ alcohol product perceptions, hypothetical consumption, and beliefs: a randomized experiment
DOI: 10.1093/alcalc/agaf0612025
Journal article
Tobacco packaging littering behaviours among Australian adults who smoke: findings from cross-sectional and observational studies to inform the implementation of cigarette pack inserts
DOI: 10.1136/tc-2023-0585422025
Journal article
‘You Can Sort of Justify Having That Drink’: Australian Young Adults' Perspectives on the Appeal and Influence of ‘Better for You’ Alcohol Products
DOI: 10.1111/dar.700012025
Journal article
Misperceptions About the Effectiveness of Cutting Down and Low-Rate Daily Smoking for Reducing the Risk of Tobacco-Caused Harm
DOI: 10.1093/ntr/ntae2632025
Journal article
Tobacco package health warnings about product manipulations: An experimental study among Australian adults who smoke
DOI: 10.1093/heapro/daae2102025
Journal article
Australian adolescents' knowledge of smoking harms and misperceptions about tobacco products: a cross-sectional study
DOI: 10.1136/tc-2024-0590832025
Journal article
Testing public communications about tobacco product bans: An online experiment with Australian adults who smoke
DOI: 10.1136/tc-2025-059383
RECENT SCHOLARLY WORKS
2025
Journal article
The Effects of Filter Ventilation and Expanded Tobacco on the Tar, Nicotine and Carbon Monoxide Yields from Cigarettes Sold in Australia
DOI: 10.3390/ijerph220100502024
Journal article
Evaluation of the population-level impacts of the LiveLighter® obesity prevention campaign from 2012 to 2019 based on serial cross-sectional surveys
DOI: 10.1186/s12889-024-18462-52024
Journal article
Virtue Marketing: Trends in Health-, Eco-, and Cause-Oriented Claims on the Packaging of New Alcohol Products in Australia Between 2013 and 2023
DOI: 10.15288/jsad.23-00376
RECENT PROJECTS
Research Grant
Platypus
Research Grant
Narrative Social Influence: Narrative Communication as an Effective Means of Public Health Campaign
Research Grant
Narrative Social Influence: Narrative Communication as an Effective Means of Public Health Campaign
Research Grant
Epidemiology of Chronic Disease, Health Interventions and DNA Studies
Research Grant
Epidemiology of Chronic Disease, Health Interventions and DNA Studies