Dr Brent Coker
Senior Lecturer in Marketing
Department of Management and Marketing
32 Scholarly works
2 Projects
HIGHLIGHTS
2024
Scholarly Contribution to Database/Website
Make Your Marketing a Force for Good
2024
Journal article
Beyond the buzz: Viral marketing under a legal lens - Interview with Brent Coker, author of "Going Viral"
2020
Scholarly Contribution to Database/Website
WHAT MAKES SUPER-VIRAL CONTENT SO SHAREABLE?
2020
Scholarly Contribution to Database/Website
When the economy picks up again, which market categories will surge first?
2020
Journal article
Arousal enhances herding tendencies when decision making
DOI: 10.1002/cb.18112020
Journal article
Arousal increases self-disclosure
DOI: 10.1016/j.jesp.2019.1039282019
Scholarly Contribution to Database/Website
’Tis the season to say things we later regret – and new research tells us why
RECENT SCHOLARLY WORKS
2017
Journal article
The ineffectiveness of counterclaim advertising for increasing consumer sentiment
DOI: 10.1002/cb.16002016
Book
Going Viral: The 9 Secrets of Irresistible Marketing
2015
Conference Proceedings
Service Recovery Observer Paradox: Using Negative Facebook Comments to Signal Trust and Honesty
RECENT PROJECTS
2010
Internal Research Grant
Productivity Effects of Workplace Internet Leisure Browsing
Internal Research Grant
Penny Wise, Pound Foolish: Consumer Apathy Towards Seller Recommendations to Save Money