Prof Jill Lei
Professor in Marketing
Department of Management and Marketing
54 Scholarly works
1 Projects
HIGHLIGHTS
2025
Journal article
I Will Recommend A Salad but Choose A Burger for You: the Effect of Decision Tasks and Social Distance on Food Decisions for Others
DOI: 10.63522/jabbs.1010052024
Journal article
Reversing the denomination effect in tipping contexts
DOI: 10.1002/jcpy.13852023
Journal article
Transforming practice chains through ideological objects: How plant-based meats impact consumers’ everyday food practices
DOI: 10.1016/j.appet.2023.1067652022
Journal article
Adding more portion-size options to a menu: A means to nudge consumers to choose larger portions of healthy food items
DOI: 10.1016/j.appet.2021.1058302021
Journal article
The Impact of a Two-Step Choice Process on Trade-Off Decisions
DOI: 10.1093/jcr/ucab0162021
Journal article
The clothes that make you eat healthy: The impact of clothes style on food choice
DOI: 10.1016/j.jbusres.2020.10.0632021
Journal article
The effect of ending disclosure on the persuasiveness of narrative PSAs
DOI: 10.1016/j.jbusres.2021.01.024
RECENT SCHOLARLY WORKS
2021
Journal article
Unpalatable food for thought: Let marketing research guide effective public obesity interventions
DOI: 10.1111/obr.131412021
Journal article
What kind of donor are you? Uncovering complexity in donor identity
DOI: 10.1002/mar.214102020
Journal article
Can companies survive a multi-brand crisis? Research on consumer scapegoating
DOI: 10.3390/SU12103990
RECENT PROJECTS
2014
Internal Research Grant
The Impact of Price and Menu Design on Food Choices