Prof Liliana Bove
Professor
Department of Management and Marketing
103 Scholarly works
2 Projects
HIGHLIGHTS
2026
Journal article
Customers’ tales: Special-request motives and responses to frontline employees’ denials
DOI: 10.1016/j.jbusres.2025.1158032025
Journal article
Building and sustaining an anti-slavery business model: a tale of two fashion brands
DOI: 10.1080/0965254X.2021.18744922024
Journal article
Conceptual-only papers: Learning from the masters
DOI: 10.1007/s13162-024-00291-92023
Journal article
Doing Difference: The Bright Side, Dark Side, and Unexpected
DOI: 10.1177/144135822311992642023
Journal article
Perspectives on the History and Future of the Australian and New Zealand Marketing Academy (ANZMAC)
DOI: 10.1177/144135822311745392023
Journal article
Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing
DOI: 10.1007/s13162-023-00259-12022
Journal article
The market value of rhetorical signals in technology licensing contracts
DOI: 10.1016/j.indmarman.2022.07.005
RECENT SCHOLARLY WORKS
2022
Journal article
Communication in the Gig Economy: Buying and Selling in Online Freelance Marketplaces
DOI: 10.1177/002224292110308412022
Journal article
Viewpoint: shaping resilient service ecosystems in times of crises – a trans-Tasman perspective
DOI: 10.1108/JSM-06-2021-02162022
Journal article
The potential of marketing communications to protect social workers in times of crisis
DOI: 10.1080/0965254X.2020.1823459
RECENT PROJECTS
2010
Research Contracts
The Initiation and Maintenance of Plasma and Platelet Donation in Australia: An Analysis of the Role of Donor Identity and Committment
2010
Research Contracts
Shaping Donation Behaviour: Matching Recognition and Benefits With Donor Motives