Prof Simon Bell
Professor of Marketing
Department of Management and Marketing
67 Scholarly works
2 Projects
HIGHLIGHTS
2026
Journal article
Transaction Governance: Firm-Level Influences and the Organizational Identity Paradox
DOI: 10.5465/amr.2023.00642025
Journal article
A Marketing Perspective on Temporary Organizations
DOI: 10.1177/875697282513854922023
Book Chapter
Employee-to-customer improvisation: A value creation strategy for navigating the contemporary consumption experience
DOI: 10.1007/978-3-031-33246-3_212019
Report
An Analysis of Engagement of Workforce and Health Service Outcomes in Victoria
2018
Research Contracts
Engagement of Workforce and Patient Outcomes
2015
Book Chapter
Innovative Firms and the Management of Technological Partnerships: Evidence from Australia
DOI: 10.1007/978-3-319-17356-6_922007
Journal article
Co-production and customer loyalty in financial services
DOI: 10.1016/j.jretai.2007.03.001
RECENT SCHOLARLY WORKS
2023
Journal article
Who We Are and How We Govern: The Effect of Identity Orientation on Governance Choice
DOI: 10.1177/002224292210940272022
Journal article
When the Honeymoon Is Over: A Theory of Relationship Liabilities and Evolutionary Processes
DOI: 10.1177/002224292110622472022
Scholarly Contribution to Database/Website
3 Ways Hospitals Can Boost Worker Engagement
2022
Report
Happier workers, healthier patients: An analysis of healthcare worker engagement and health service outcomes in Victoria
DOI: 10.6084/m9.figshare.188306212021
Journal article
Buyer-supplier relationship dynamics: a systematic review
DOI: 10.1007/s11747-020-00743-12021
Editorship
Something Different: ANZMAC 2021, Conference Proceedings
2020
Conference Proceedings
Frontline Employee Networks and Service Innovativeness
RECENT PROJECTS
2010
Research Contracts
The Impact of New Professional Sporting Teams on Community Engagement and Fan Development