Prof Bryan Lukas
Honorary (Fellow)
Department of Management and Marketing
66 Scholarly works
2 Projects
HIGHLIGHTS
2024
Journal article
Consequences of Marketing Asset Accountability—A Natural Experiment
DOI: 10.1177/002224292412361422022
Journal article
Controlling for spurious moderation in marketing: A review of statistical techniques
DOI: 10.1016/j.jbusres.2021.12.0492020
Journal article
Discount venture brands: Self-congruity and perceived value-for-money?
DOI: 10.1016/j.jbusres.2019.07.0262019
Journal article
Supporting New Product Launches With Social Media Communication and Online Advertising: Sales Volume and Profit Implications
DOI: 10.1111/jpim.124752016
Conference Proceedings
Brand Portfolio Architecture and Firm Performance: The Moderating Impact of Generic Strategy
DOI: 10.1007/978-3-319-24184-5_2092016
Book Chapter
Potential Dimensions of Customer Co–Creation
DOI: 10.1007/978-3-319-24184-5_562015
Journal article
Service-dominant orientation: Measurement and impact on performance outcomes
DOI: 10.1016/j.jretai.2014.10.002
RECENT SCHOLARLY WORKS
2015
Conference Proceedings
Sequential vs Simultaneous Rollouts: Contingent Effects of Product Innovativeness and Order of Entry
DOI: 10.1007/978-3-319-10873-5_652015
Book Chapter
Customer Participation and Knowledge Level: How Will it Affect the Delivery of the Health Care Offering?
DOI: 10.1007/978-3-319-13147-4_522014
Journal article
Firm-hosted online brand communities and new product success
DOI: 10.1007/s11747-013-0334-9
RECENT PROJECTS
Research Grant
Ideal Sources for Product Innovation in Australian Frontier Technology: The Case of the Australian IT Industry
Research Grant
Ideal Sources for Product Innovation in Australian Frontier Technology: The Case of the Australian IT Industry