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Contact


Email

samuelson.appau@unimelb.edu.au

Credentials


Position
Honorary (Senior Fellow)
Department of Business Administration
Education
Doctorate
Not Provided
PhD
University of Melbourne
ORCID

0000-0003-4460-1900

Dr Samuelson Appau

Honorary (Senior Fellow)
Department of Business Administration

48 Scholarly works
0 Projects

HIGHLIGHTS

  • 2026

    Journal article

    The Interestingness Value of Including African Stories in Marketing and Public Policy Research
    DOI: 10.1177/07439156261436398
  • 2026

    Journal article

    EXPRESS: Global Ride-Hailing Platform Affordances and Developing Market Characteristics
    DOI: 10.1177/00222429261452137
  • 2026

    Journal article

    Eudaimonic consumption careers
    DOI: 10.1016/j.ijresmar.2025.03.007
  • 2025

    Journal article

    Value outcomes in Airbnb as a chronotopic service
    DOI: 10.1016/j.ijresmar.2024.05.008
  • 2025

    Journal article

    Old gods, new world: Theoretical advances in the marketization and the consumption of religion
    DOI: 10.1177/14705931241293189
  • 2024

    Journal article

    Church advertising and the marketization of religious hegemony
    DOI: 10.1177/14705931231202434
  • 2023

    Journal article

    Temperature, health and wellbeing in Australia
    DOI: 10.1016/j.socec.2023.102065
Samuelson Appau

RECENT SCHOLARLY WORKS

  • 2023

    Journal article

    Theorizing consumption and markets in the context of religion: A commentary section on Appau’s (2021) ‘divine economic system’
    DOI: 10.1177/14705931231153192
  • 2023

    Journal article

    How Does Knowledge Translation Involving (Non)Humans Influence the Adoption of Climate Change Solutions? The Case of Nature-Dependent Prosumers
    DOI: 10.1086/724996
  • 2023

    Journal article

    Researching the sacred: a conversation with Samuelson Appau, Russ Belk and Diego Rinallo
    DOI: 10.1108/QMR-02-2023-0016

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