Prof Erik Mooi
Professor in Marketing
Department of Management and Marketing
49 Scholarly works
2 Projects
HIGHLIGHTS
2026
Journal article
Symbolic or substantive? Can supplier codes of conduct impact ESG performance?
DOI: 10.1016/j.indmarman.2025.12.0072025
Journal article
A Marketing Perspective on Temporary Organizations
DOI: 10.1177/875697282513854922024
Journal article
The show must go on: The role of contract frames in safeguarding relationship continuity
DOI: 10.1007/s11747-024-01023-y2023
Journal article
Fast and high-quality decision-making: The role of behavioral integration
DOI: 10.1111/emre.125732023
Journal article
Business-to-Business Projects, Task Configuration, and Innovation
DOI: 10.1177/002224372211058282023
Journal article
What drives technology licenses to contain (non-)legally enforceable contracting?
DOI: 10.1016/j.indmarman.2022.11.0162018
Research Grant
Making Sense and Managing Institutional Complexity: University of Melbourne ADF Research Network
RECENT SCHOLARLY WORKS
2022
Journal article
The market value of rhetorical signals in technology licensing contracts
DOI: 10.1016/j.indmarman.2022.07.0052022
Journal article
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?
DOI: 10.1108/EJM-12-2020-08892021
Journal article
Value from technology licensing – The role of monitoring and licensing experience
DOI: 10.1016/j.ijresmar.2021.01.0022021
Journal article
Call for papers for a special issue-The governance of new inter-organizational relationships: Coordination, collaboration, and control
DOI: 10.1080/26943980.2022.2061271
RECENT PROJECTS
2015
Research Grant
ISBM B2B Grant