• Find an Expert
  • Contact
  • SearchSearch icon
  • Menu
  • Help
  • Report an issue

Contact


Email

wonsun.shin@unimelb.edu.au

Credentials


Position
Associate Professor - Education and Research
School of Culture and Communication
Education
PhD
University of Minnesota
Masters (Coursework & Research)
Syracuse University
Bachelors Degree
Ewha Womens University
ORCID

0000-0002-1636-8171

A/Prof Wonsun Shin

Associate Professor - Education and Research
School of Culture and Communication

122 Scholarly works
6 Projects

HIGHLIGHTS

  • 2022

    Research grants (international)

    Privacy and Trust Equilibrium of Personalized Social Media Ad Acceptance
  • 2022

    Research grants (international)

    The Transformation of Korean Cities
  • 2022

    Journal article

    Parental mediation of children's digital media use in high digital penetration countries: perspectives from Singapore and Australia
    DOI: 10.1080/01292986.2022.2026992
  • 2020

    Research grants (other domestic)

    Research-Active Project-Based Korean Studies in Australia
  • 2019

    Journal article

    Social Networking Site Use and Materialistic Values among Youth: The Safeguarding Role of the Parent‒Child Relationship and Self-Regulation
    DOI: 10.1177/0093650216683775
  • 2017

    Journal article

    How does "talking about the Internet with others" affect teenagers experience of online risks? The role of active mediation by parents, peers, and school teachers
    DOI: 10.1177/1461444815626612
  • 2017

    Journal article

    A Parental Health Education Model of Children’s Food Consumption: Influence on Children’s Attitudes, Intention, and Consumption of Healthy and Unhealthy Foods
    DOI: 10.1080/10810730.2017.1302523
Wonsun Shin

Latest Honours,
Awards and Fellowships


2018
Best Paper Award European Advertising Academy's International Conference on Research in Advertisng (ICORIA)
2018
Best Paper Award Communication and Technology Division, International Communication Association (ICA)
2015
Top Special Topics Paper Award (1st place), Advertising Division Association for Education in Journalism and Mass Communication (AEJMC)
2015
Urakami Foundation Award Asian Congress of Nutrition

RECENT SCHOLARLY WORKS

  • 2026

    Journal article

    Qualitative differences in young Asian Australians’ relationships with social media influencers: the impact of identity match and implications for influencer marketing
    DOI: 10.1080/01292986.2026.2625142
  • 2025

    Journal article

    Parents’ individual and social coping with personalized social media advertising targeting children: The role of threat appraisal and self-efficacy
    DOI: 10.1177/14614448251352190
  • 2025

    Journal article

    Young adults’ acceptance of data-driven personalized advertising: Privacy and Trust Equilibrium (PATE) model
    DOI: 10.1108/YC-06-2024-2105
  • 2025

    Journal article

    “Could Alexa be good for my parents?”: concerns and challenges faced by adult children when transmitting algorithmic and AI-powered smart aged care technologies to aging parents
    DOI: 10.1007/s00146-025-02677-0
  • 2025

    Book Chapter

    Parents/Caregivers
    DOI: 10.4324/9781003453123-5
  • 2024

    Journal article

    Feeling Safer Than Peers: Influence of Privacy-related Perceptions and Parental Mediation on Teen Tiktok Users’ Comparative Optimism about Privacy Risks
    DOI: 10.1080/08838151.2024.2407541
  • 2024

    Journal article

    Children’s reading and screen media use before, during and after the pandemic: Australian parent perspectives
    DOI: 10.1080/22041451.2024.2322810
  • 2023

    Journal article

    COVID-racism on social media and its impact on young Asians in Australia
    DOI: 10.1080/01292986.2023.2189920

We acknowledge and pay respect to the Traditional Owners of the lands upon which our campuses are situated

Read about our commitment to reconciliation  

About us  

Careers at Melbourne  

Safety and respect  

Newsroom  

Contact  

Phone: 13 MELB ( 13 6352)

International: +61 3 9035 5511


Address:
The University of Melbourne
Grattan Street, Parkville,
Victoria, 3010, Australia


View all Campus locations  
facebookIconlinkedinIconinstagramIcontwitterIcon

Emergency information  |  Disclaimer and copyright  |  Accessibility  |  Privacy  |  VaxFACTS

CRICOS number: 00116K     ABN: 84 002 705 224