Dr Nico Neumann
Honorary (Principal Fellow)
Department of Business Administration
7 Scholarly works
0 Projects
HIGHLIGHTS
2024
Journal article
Data Deserts and Black Boxes: The Impact of Socio-Economic Status on Consumer Profiling
DOI: 10.1287/mnsc.2023.49792023
Journal article
Is first- or third-party audience data more effective for reaching the ‘right’ customers? The case of IT decision-makers
DOI: 10.1007/s11129-023-09268-72019
Journal article
Frontiers: How Effective Is Third-Party Consumer Profiling? Evidence from Field Studies
DOI: 10.1287/mksc.2019.11882018
Journal article
Mandatory Calorie Disclosure: A Comprehensive Analysis of Its Effect on Consumers and Retailers
DOI: 10.1016/j.jretai.2017.09.0072017
Conference Proceedings
The power of big data and algorithms for advertising and customer communication
DOI: 10.1109/IWBIS.2016.78728822016
Journal article
A meta-analysis of extremeness aversion
DOI: 10.1016/j.jcps.2015.05.0052014
Journal article
A meta-analysis of loss aversion in product choice
DOI: 10.1016/j.jretai.2014.02.002