Prof. Colin McLeod
Enterprise Professor & Exec Director, Mec
Management and Marketing
8 Scholarly works
0 Projects
HIGHLIGHTS
2016
Book Chapter
Frontiers of Innovation and Entrepreneurship
2015
Book Chapter
Innovative Firms and the Management of Technological Partnerships: Evidence from Australia
2013
Journal article
Environmentally conscious consumption: The role of retailers and peers as external influences
DOI: 10.1016/j.jretconser.2013.01.0062012
Journal article
Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches
DOI: 10.1111/j.1753-6405.2012.00856.x2012
Journal article
Getting Generation Y to attend: Friends, interactivity and half-time entertainment
DOI: 10.1016/j.smr.2011.04.0012012
Journal article
'They are working every angle'. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies
DOI: 10.1080/14459795.2011.6393812007
Journal article
Co-production and customer loyalty in financial services
DOI: 10.1016/j.jretai.2007.03.001
RECENT SCHOLARLY WORKS
1996
Journal article
The role of employee commitment and trust in service relationships
DOI: 10.1108/02634509610117348