A/Prof Fang-Chi Lu
Associate Professor
Department of Management and Marketing
19 Scholarly works
0 Projects
HIGHLIGHTS
2026
Journal article
Customers’ tales: Special-request motives and responses to frontline employees’ denials
DOI: 10.1016/j.jbusres.2025.1158032025
Journal article
The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences
DOI: 10.1080/00913367.2025.25185402024
Journal article
How social media usage and the fear of missing out impact minimalistic consumption
DOI: 10.1108/EJM-08-2022-06412023
Journal article
Preference for imperfect produce: The influence of political ideology and openness to experience
DOI: 10.1016/j.appet.2023.1070682023
Journal article
Doing Difference: The Bright Side, Dark Side, and Unexpected
DOI: 10.1177/144135822311992642023
Journal article
Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters
DOI: 10.1111/joca.125292023
Journal article
The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits
DOI: 10.1002/jcpy.1296
RECENT SCHOLARLY WORKS
2022
Journal article
Deriving happiness through extraordinary or ordinary brand experiences in times of COVID-19 threat
DOI: 10.1111/joca.124652022
Journal article
Effects of plan specificity and eveningness–morningness orientation on health goal pursuit
DOI: 10.1002/mar.216242019
Journal article
Ignored or Rejected: Retail Exclusion Effects on Construal Levels and Consumer Responses to Compensation
DOI: 10.1093/jcr/ucz021