Dr Abdul Salam
Associate Lecturer
Department of Management and Marketing
12 Scholarly works
0 Projects
HIGHLIGHTS
2025
Journal article
Brand loyalty and repurchase intention in the face of opportunistic recalls: The moderating role of perceived dialogical CSR communication
DOI: 10.1016/j.jretconser.2025.1042262023
Conference Proceedings
You are what you eat: Novel insights into organic food consumption
2023
Conference Proceedings
Customer Switching Through Reputation And Electronic Word-of-mouth
2023
Book Chapter
Leveraging the Power of Open Innovation and Dynamic Capabilities to Recover from COVID-19 Impacts: A Study of Higher Education Institutions of Pakistan
DOI: 10.1007/978-981-19-7299-7_72022
Journal article
Eating for the soul: a netnographic study of the ethical motives for organic food consumption
DOI: 10.1108/BFJ-07-2021-08332022
Journal article
Determinants of switching intention in the electricity markets - An integrated structural model approach
DOI: 10.1016/j.jretconser.2022.1030942022
Journal article
Internet of Things and Changing Consumer Behavior in Bottom of the Pyramid Segment for Technology Innovation
DOI: 10.51153/mf.v16i2.483
RECENT SCHOLARLY WORKS
2018
Conference Proceedings
Self-Construal and Social Influence in Online Impulse Buying
2015
Journal article
The impact of marketing mix (5 Ps) elements on sales of UPS: A case of Karachi Market–Buyer’s perspective
DOI: 10.21015/vtess.v6i2.2302014
Journal article
Identifying the relationship between job insecurity and employee performance – An evidence from private colleges in Larkana, Pakistan
DOI: 10.18221/bujss.93720