Technology Transforming Markets: Large-Scale Field Experiments in Electricity Use

Grant number: LP140100099 | Funding period: 2015 - 2018



Advances in information technology are transforming electricity markets. Victoria is rolling out ‘smart’ meters, which record half-hourly consumption data. Some retailers also provide web portals that facilitate customer access to this information. Together with an innovative start-up company, this project aims to use large-scale field experiments to evaluate the impact of these technologies on how consumers: use electricity; opt for new pricing plans; and switch retailers. The aims have important implications for environmental policies designed to conserve energy, for consumer choice and welfare, and for retail market competitiveness.

University of Melbourne Researchers