SUPERHEROES: CREATIVE FORCE, CULTUTRAL ZEITGEIST AND TRANSMEDIA PHENOMENON

Abstract

Since their emergence in 1938 comic book heroes have become imbedded in our popular culture, becoming part of our modern mythology. In each form and every generation these characters serve as cultural signposts, articulating our loftiest ideals and deep-seated anxieties. The project aims to explore the historic, creative and artistic development of the genre across multiple media and its political and social significance. The genre has been enormously successful in film, with the top 100 films accounting for approximately $13 billion in profit for the companies that produced them. The project will explore how the successful transmedia crossover further offers insight into the strategies ..