THE BIG GAMBLE: AN INTERDISCIPLINARY STUDY OF THE NORMALISATION OF GAMBLING

Grant number: DP190100695 | Funding period: 2019 - 2022

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Abstract

This project aims to explore industry and socio-cultural factors that contribute to the normalisation of gambling. Gambling is recognised as an urgent public health issue in Australia, posing a health threat to individuals and communities. However, there is limited empirical evidence about the processes that may contribute to the normalisation of different forms of gambling. This project aims to explore the interplay between the sophisticated promotional tactics used by the gambling industry, and the socio-cultural mechanisms which may interact with these promotional tactics to normalise gambling beliefs in youth, women, and older adults. This project expects to help local governments and re..

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