Globalisation and the media in Australia: an integrated analysis of trends and impacts, with special reference to the advertising industry
Grant number: DP0556419 | Funding period: 2005 - 2014
The overall national benefit will be to reveal how advertising is tied in to the manufacturing-marketing-media institutional complex in Australia, and how that in turn links us in to both economic and cultural processes of globalisation. A series of public outputs will provide an up-to-date and detailed account of how changes in advertising are affecting transformations in the media and related communication industries in Australia. They also will show the relevance of advertising to national identity in an era of cultural diversity, free trade and global communications, and contribute to public policy questions such as advertising regulation and community standards.