TESTING TRADE MARK LAW'S IMAGE OF THE CONSUMER

Grant number: LP120100249 | Funding period: 2012 - 2017

Completed

Abstract

An effective trade mark law is vital both to protect consumers and to allow businesses to build brand recognition. This project seeks to put Australian trade mark law on a firmer empirical footing by bringing together experts from psychology, law and marketing to test the law’s assumptions against actual consumer responses.