CREATING THE BILBAO EFFECT: MUSEUM OF NEW AND OLD ART (MONA) AND THE SOCIAL AND CULTURAL COORDINATES OF URBAN REGENERATION THROUGH ARTS TOURISM (NON-LEAD)

Abstract

This project will analyse the extraordinary success of MONA (Museum of New and Old Art) as an art gallery and use this information to identify, stimulate and sustain innovative collaborations between MONA, the cities of Hobart and Glenorchy, and the state of Tasmania, aimed at maximising visitor numbers to the state from art related tourism.