SHAPING DONATION BEHAVIOUR: MATCHING RECOGNITION AND BENEFITS WITH DONOR MOTIVES
| Funding period: 2010 - 2011
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A new perspective on the incentive-blood donation relationship: partnership, congruency, and affirmation of competence
Danielle Chmielewski, Liliana L Bove, Jing Lei, Ben Neville, Anish Nagpal
BACKGROUND: The Motivation Crowding-out Theory suggests that incentives undermine intrinsic motivation and thus blood donation beh..