Journal article

Olivetti: A Work of Art in the Age of Immaterial Labour

AnnMarie Brennan

Journal of Design History | OXFORD UNIV PRESS | Published : 2015


Contemporary discourse on the changing modes of production by Autonomist Marxist theorists such as Paolo Virno, Franco Berardi, Antonio Negri, Michael Hardt and Maurizio Lazzarato provides insights into the ongoing shift from an economy based on the material labour of producing physical goods, to one served increasingly by immaterial labour. In light of these texts, this paper revisits a point of origin of Autonomist political thought at the Olivetti factory in Italy during the 1960s, where the problems of a programmed, cybernetic human/machine assembly line were first observed. It endeavours to examine both the objects that were created as a result of immaterial labour practices as well as ..

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