Journal article

The dynamics of regional and global expansion

Christian Geisler Asmussen, Bo Bernhard Nielsen, Tom Osegowitsch, Andre Sammartino

Multinational Business Review | EMERALD GROUP PUBLISHING LTD | Published : 2015


Purpose – The purpose of this paper is to model and test the dynamics of home-regional and global penetration by multi-national enterprises (MNEs). Design/methodology/approach – Drawing on international business (IB) theory, the authors model MNEs adjusting their home-regional and global market presence over time. The authors test the resulting hypotheses using sales data from a sample of 220 of the world’s largest MNEs over the period 1995-2005. The authors focus specifically on the relationship between levels of market penetration inside and outside the home region and rates of change in each domain. Findings – The authors demonstrate that MNEs do penetrate both home-regional and global ma..

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