Where, When, and How Long: Factors That Influence the Redemption of Mobile Phone Coupons
Peter J Danaher, Michael S Smith, Kulan Ranasinghe, Tracey S Danaher
Journal of Marketing Research | SAGE PUBLICATIONS INC | Published : 2015
Awarded by Australian Research Council
Peter J. Danaher is Professor of Marketing and Econometrics, Department of Marketing, Faculty of Business and Economics, Monash University (e-mail: firstname.lastname@example.org). Michael S. Smith is Professor, Melbourne Business School (e-mail: email@example.com). Kulan Ranasinghe is Postdoctoral Research Fellow, Melbourne Business School (e-mail: firstname.lastname@example.org). Tracey S. Danaher (previously Dagger) is Professor of Marketing, Department of Marketing, Faculty of Business and Economics, Monash University (e-mail: email@example.com). The authors thank an anonymous interactive media company for providing the data used in this study, as well as the Australian Research Council (grant DP 1094289) and the Wharton Customer Analytics Initiative for partial financial support. Yuxin Chen served as associate editor for this article.