Toyota Motor Corporation Australia: A case study

Abstract

This nnick presents a case study which descn'bes the quality improvement initiatives undenaken by the Toyota Motor Corporation Australia which resulted in it's winning the 1991 Australian Quality Award Based on extensive inremiems with managm and employees, the case study disn*rses rhe fomratia of fhe Quality Adminimarion Divirion and it's mk in Toyota's quality improvemmt programme. Also discussed are Toyota's quality poliry, customer orientation, supplier qualiry assessment system, standardizazion and quality mml, traimng, employee involvemenr and quality pnjomance. The subsranrial impmvemenu made by Toyota Australia in product quality and productivity have resulted in oddirioturl invesrme..