Journal article

Business-to-Business Buying: Challenges and Opportunities

Rajdeep Grewal, Gary L Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F Lusch, Murali Mantrala, Robert W Palmatier, Aric Rindfleisch, Lisa K Scheer, Robert Spekman, Shrihari Sridhar

Customer Needs and Solutions | Springer Science and Business Media LLC | Published : 2015

University of Melbourne Researchers