Journal article

What’s Different About Emerging Markets, and What Does it Mean for Theory and Practice?

John Roberts, Ujwal Kayande, Rajendra K Srivastava

Customer Needs and Solutions | Springer Science and Business Media LLC | Published : 2015

DOI: 10.1007/s40547-015-0056-x

University of Melbourne Researchers

Citation metrics

40Dimensions

Keywords

3506 Marketing
35 Commerce, Management, Tourism and Services