Journal article
Counter-Advertising May Reduce Parent's Susceptibility to Front-of-Package Promotions on Unhealthy Foods
H Dixon, M Scully, B Kelly, R Donovan, K Chapman, M Wakefield
Journal of Nutrition Education and Behavior | Published : 2014
Abstract
Objective: Assess the effect of counter-advertisements on parents' appraisals of unhealthy foods featuring front-of-package promotions (FOPPs). Design: A 2 × 2 × 5 between-subjects Web-based experiment. Parents were randomly shown an advertisement (counter-advertisement challenging FOPP/control advertisement) and then a pair of food products from the same category: an unhealthy product featuring an FOPP (nutrient content claim/sports celebrity endorsement) and a healthier control product with no FOPP. Setting: Australia. Participants: A total of 1,269 Australian-based parents of children aged 5-12 years recruited from an online panel. Main Outcome Measures: Parents nominated which product th..
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Awarded by Bupa Health Foundation
Funding Acknowledgements
The study was supported by a grant from the Bupa Health Foundation. Melanie Wakefield was supported by an Australian National Health and Medical Research Council Principal Research Fellowship (Grant #10 03567). The authors thank Republic of Everyone, who designed and produced the advertisements; Con Stamatis, who prepared the food product images; the Social Research Centre, who undertook the focus group research; and I-view, who conducted the pilot testing and fieldwork for the present research. They are also grateful to Sarah Maloney, who assisted with some data analyses; and Jane Martin, the Obesity Policy Coalition, Cancer Council Victoria, Professor Louise Baur, Paediatrics and Child Health, University of Sydney, and Professor David Crawford, Centre for Physical Activity and Nutrition Research, Deakin University, who all provided helpful feedback on the manuscript.