Counter-Advertising May Reduce Parent's Susceptibility to Front-of-Package Promotions on Unhealthy Foods
Helen Dixon, Maree Scully, Bridget Kelly, Robert Donovan, Kathy Chapman, Melanie Wakefield
Journal of Nutrition Education and Behavior | ELSEVIER SCIENCE INC | Published : 2014
Awarded by Australian National Health and Medical Research Council Principal Research Fellowship
The study was supported by a grant from the Bupa Health Foundation. Melanie Wakefield was supported by an Australian National Health and Medical Research Council Principal Research Fellowship (Grant #10 03567). The authors thank Republic of Everyone, who designed and produced the advertisements; Con Stamatis, who prepared the food product images; the Social Research Centre, who undertook the focus group research; and I-view, who conducted the pilot testing and fieldwork for the present research. They are also grateful to Sarah Maloney, who assisted with some data analyses; and Jane Martin, the Obesity Policy Coalition, Cancer Council Victoria, Professor Louise Baur, Paediatrics and Child Health, University of Sydney, and Professor David Crawford, Centre for Physical Activity and Nutrition Research, Deakin University, who all provided helpful feedback on the manuscript.