Journal article

Toward an ‘African’ take on the cultural and creative industries?


Media Culture & Society | SAGE Publications (UK and US) | Published : 2017


This article questions the extent to which ‘Africa’ can simply buy into the creative economy discourse. This is necessary because the relative lack of attention to the cultural and creative industries on the continent in the academic literature creates a double blind. First, the empirical context in which culture is created, traded, and consumed remains absent from the largely Western literature. Second, the same Western literature serves as a way to make cultural production on the African continent fit the notion of the cultural and creative industries. This creates a tension between the cultural and creative industries models and the context in which most cultural stakeholders on the conti..

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