The challenges of strategic data planning in practice: An interpretive case study

Abstract

Many organisations have had difficulty with strategic data planning despite strong arguments about its value. A number of empirical studies of strategic data planning have identified various factors important to its success but few have presented detailed contextual explanations. This paper reports an in-depth, interpretive case study which examines the strategic data planning process in a large Australian bank. The paper explains why strategic data planning is such a difficult undertaking and suggests three important implications for practitioners. First, both business managers and information systems staff find the output data architecture difficult to understand, and improved representati..