Message framing and individual traits in adopting innovative, sustainable products (ISPs): Evidence from biofuel adoption
Sangkil Moon, Paul K Bergey, Liliana L Bove, Stefanie Robinson
Journal of Business Research | ELSEVIER SCIENCE INC | Published : 2016
Moon and Bergey acknowledge with appreciation financial support received from the 2012 Research Innovation Grant Program of the Poole College of Management, North Carolina State University. Bergey and Bove also received financial support from the University of Melbourne, Faculty of Business and Economic Research Grant Scheme in 2013. The authors appreciate constructive criticism from the JBR review team including Arch Woodside, Michel Laroche, Margaret Hogg, and three anonymous reviewers.