Conference Proceedings

Attitudes, norms and knowledge: Implications for ecologically sound purchasing behavior

SJ Bell, PJ Erwin, CS McLeod, EA Blair, WA Kamakura

1996 AMA WINTER EDUCATORS' CONFERENCE, VOL 7 - MARKETING THEORY AND APPLICATIONS | AMER MARKETING ASSOC | Published : 1996

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Keywords

Management
Business & Economics
Social Sciences