Journal article

The Bleeding Obvious: Menstrual Ideologies and Technologies in Australia, 1940-1970

E PASCOE

Lilith: A Feminist History Journal | Australian Women's History Network | Published : 2014

Abstract

Menstruation is an impolite topic: often avoided in both everyday conversation and academic journals. This article expands the limited historiography on the subject by investigating a pivotal moment in the Australian history of menstruation: 1940-1970. By exploring sex education texts and menstrual product advertisements alongside oral history accounts, the paper reveals that the middle decades of the twentieth century were a time when the ideologies and technologies of menstruation were transformed. Australian girls were encouraged to reject older messages about incapacity at ‘that time of the month’ and embrace a full range of activities , armed with the much-lauded protection offered b..

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