Tweeting links to Cochrane Schizophrenia Group reviews: A randomised controlled trial

Abstract

Objective: To assess the effects of using health social media on web activity. Design: Individually randomised controlled parallel group superiority trial. Setting: Twitter and Weibo. Participants: 170 Cochrane Schizophrenia Group full reviews with an abstract and plain language summary web page. Interventions: Three randomly ordered slightly different 140 character or less messages, each containing a short URL to the freely accessible summary page sent on specific times on one single day. This was compared with no messaging. Outcome: The primary outcome was web page visits at 1 week. Secondary outcomes were other metrics of web activity at 1 week. Results: 85 reviews were randomised to each..