The Australian national binge drinking campaign: campaign recognition among young people at a music festival who report risky drinking
Caroline van Gemert, Paul Dietze, Judy Gold, Rachel Sacks-Davis, Mark Stoove, Hassan Vally, Margaret Hellard
BMC Public Health | BMC | Published : 2011
BACKGROUND: The Australian Government launched a mass media campaign in 2009 to raise awareness of the harms and costs associated risky drinking among young Australians. The aim of this study was to assess if young people attending a music festival who report frequent risky single occasions of drinking (RSOD) recognise the key message of the campaign, "Binge drinking can lead to injuries and regrets", compared to young people who report less frequent RSOD. METHODS: A cross-sectional behavioural survey of young people (aged 16-29 years) attending a music festival in Melbourne, Australia, was conducted in January 2009. We collected basic demographics, information on alcohol and other drug use ..View full abstract
We gratefully acknowledge Bianca Fiebiger and the organisers of the Big Day Out for their support of our research and health promotion activities, and the field researchers and participants. We also gratefully acknowledge Maelenn Gouillou and Tim Spelman from the Burnet Institute for statistical assistance. This work was conducted whilst Caroline van Gemert was a Master of Applied Epidemiology (MAE) Scholar. The MAE was funded by the Australian Department of Health and Ageing. Margaret Hellard and Paul Dietze receive funding from the NHMRC for a Senior Research Fellowship.