Strategic positioning of medical schools: An Australian perspective

Abstract

Key forces shaping medical education drive medical schools to make strategic choices to locate themselves in niches where they can make use of their resources effectively and efficiently. However, the concepts of strategy in higher education are highly contested issues due to the nature and complexity of the sector and the university, more so for medical schools which operate in an ever more regulated environment. Drawing on data from qualitative semi-structured interviews, this paper investigates the notion of strategic positioning in medical education. The broad findings show that medical schools are somewhat bipolar in nature, in that they seemed to position themselves in terms of teachin..