Framing the private land conservation conversation: Strategic framing of the benefits of conservation participation could increase landholder engagement
Alexander M Kusmanoff, Mathew J Hardy, Fiona Fidler, Georgina Maffey, Christopher Raymond, MS Reed, James A Fitzsimons, Sarah A Bekessy
ENVIRONMENTAL SCIENCE & POLICY | ELSEVIER SCI LTD | Published : 2016
How conservation messages are framed will impact the success of our efforts to engage people in conservation action. This is highly relevant in the private land conservation (PLC) sector given the low participation rates of landholders. Using a case study of PLC schemes targeted at Australian landholders, we present the first systematic analysis of communication strategies used by organisations and government departments delivering those schemes to engage the public. We develop a novel approach for analysing the framing of conservation messages that codes the stated benefits of schemes according to value orientation. We categorised the benefits as flowing to either the landholder, to society..View full abstract
This research was conducted with funding support from the Australian Research Council Centre of Excellence for Environmental Decisions and the Australian Government's National Environmental Science Program (Threatened Species Recovery Hub). Bekessy and Fidler are funded by ARC Future Fellowships.