What is a Journalist?: The view from employers as revealed by their job vacancy advertisements

Abstract

The period 2009–2010 was characterised as an industry-transforming period of economic and professional “crisis” for news journalism, involving significant journalism job losses in most developed nations. However, at the same time that media employers were laying off journalists in unprecedented numbers, they were still hiring a small amount of new recruits to work as journalists. These job advertisements therefore provide a rich source of information about how employers defined “journalism” during a period of transformation. Focusing on jobs advertised by Australian media companies, this article shows that journalism was not a high priority as they sought to restructure. Employers advertised..