Journal article

Disentangling sunk-costs and completion proximity: The role of regulatory focus

Adam P Barsky, Michael J Zyphur

JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY | ACADEMIC PRESS INC ELSEVIER SCIENCE | Published : 2016

DOI: 10.1016/j.jesp.2016.04.006

University of Melbourne Researchers

Adam Barsky Author Management and Marketing

Michael Zyphur Author Management and Marketing

Citation metrics

5Web of Science

Keywords

Psychology, Social

Regulatory Focus

Decision Making

Decision-Making

Social Sciences

Escalation of Commitment