Journal article

Differential responses of loyal versus habitual consumers towards mobile site personalization on privacy management

Hyunjin Kang, Wonsun Shin, Leona Tam

Computers in Human Behavior | PERGAMON-ELSEVIER SCIENCE LTD | Published : 2016

DOI: 10.1016/j.chb.2015.11.013

University of Melbourne Researchers

Citation metrics

6Web of Science
6Scopus

Keywords

Psychology, Experimental
Loyalty and Habit
Social Sciences
Privacy Concern and Protection
Psychology
Mobile Privacy
Personalization
Psychology, Multidisciplinary