Tweens' Online Privacy Risks and the Role of Parental Mediation

Abstract

This study examined the role of parental mediation in tweens' online information disclosing behaviors. In particular, the influence of parental mediation on 2 types of personally identifiable information disclosure (voluntary disclosure in general online activities and disclosure upon marketers' request) was examined. A survey conducted with 381 parent-tween dyads in Korea revealed that, while parental mediation was not directly associated with tweens' information disclosing behaviors, parent-tween disagreement on restrictive mediation was: tweens' inaccurate perception of what parents do to limit their access to commercial Web sites seems to be positively related to tweens' information disc..