Conference Proceedings

Idealized body image and social media effects on young male consumers: An exploratory study

undefined Mak, A., W SHIN, Echo Wen Wan (ed.), Meng Zhang (ed.)

Association for Consumer Research | Published : 2015


This exploratory study on the role of social media effects identified key factors related body image concerns such as affective responses to image ads and susceptibility to informative peer influence and predicted the likelihood to engage in body image. behaviors among young male consumers through an online survey.

University of Melbourne Researchers