Presentation

Corporate advertising and crises: Understanding the effects of advertisements before and after crises on stakeholders’ perceptions of the organization

B Ho, W SHIN, A Pang

Published : 2015

Abstract

Refereed full conference paper presented at the Association of Education in Journalism and Mass Communication (AEJMC) Conference, 6-9 August 2015, San Francisco, CA, USA. [The paper received Top Special Topics Paper Award from the Advertising Division]

University of Melbourne Researchers