Global media and public diplomacy in Sino-Western relations

Jia Gao (ed.), C Ingram (ed.), Pookong Kee (ed.)

Routledge - Taylor & Francis | Published : 2017


Many researchers and China observers would agree that understanding how China pursues global communication is critical for assessing its growing soft power. While soft power as a concept has, in many ways, become almost inextricably linked with the PRC’s (People’s Republic of China) international diplomacy of the twenty-first century, the specific role of global media within soft power diplomacy and the corresponding influence of Western mediated public diplomacy within China is a lacuna that has remained largely unexplored. Moreover, the different Chinese and Western perspectives on the influence of global media and public diplomacy on Sino-Western relations, and the changing role of global..

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