Journal article

When Closing the Human-Animal Divide Expands Moral Concern: The Importance of Framing

Brock Bastian, Kimberly Costello, Steve Loughnan, Gordon Hodson

SOCIAL PSYCHOLOGICAL AND PERSONALITY SCIENCE | SAGE PUBLICATIONS INC | Published : 2012

Abstract

Humans and animals share many similarities. Across three studies, the authors demonstrate that the framing of these similarities has significant consequences for people's moral concern for others. Comparing animals to humans expands moral concern and reduces speciesism; however, comparing humans to animals does not appear to produce these same effects. The authors find these differences when focusing on natural tendencies to frame human-animal similarities (Study 1) and following experimental induction of framings (Studies 2 and 3). In Study 3, the authors extend their focus from other animals to marginalized human outgroups, demonstrating that human-animal similarity framing also has conseq..

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