Reverse Nearest Neighbor Heat Maps: A Tool for Influence Exploration

Abstract

We study the problem of constructing a reverse nearest neighbor (RNN) heat map by finding the RNN set of every point in a two-dimensional space. Based on the RNN set of a point, we obtain a quantitative influence (i.e., heat) for the point. The heat map provides a global view on the influence distribution in the space, and hence supports exploratory analyses in many applications such as marketing and resource management. To construct such a heat map, we first reduce it to a problem called Region Coloring (RC), which divides the space into disjoint regions within which all the points have the same RNN set. We then propose a novel algorithm named CREST that efficiently solves the RC problem by..