Journal article

Advertising and Media in the Age of the Algorithm

John Sinclair

International Journal of Communication | USC ANNENBERG PRESS | Published : 2016

University of Melbourne Researchers

John Sinclair Author Culture and Communication

Related Projects (1)

Globalisation and the media in Australia: an integrated analysis of trends and impacts, with special reference to the advertising industry

The overall national benefit will be to reveal how advertising is tied in to the manufacturing-marketing-media institutional complex in Aust..

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Keywords

Behavioral Targeting

Search Advertising, Behavioral Targeting, Social Networking, Google, Facebook

Search Advertising

Social Sciences

Social Networking