Journal article

Advertising and Media in the Age of the Algorithm

John Sinclair

International Journal of Communication | USC ANNENBERG PRESS | Published : 2016

University of Melbourne Researchers

John Sinclair Author Historical and Philosophical Studies

Related Projects (1)

Globalisation And The Media In Australia: An Integrated Analysis Of Trends And Impacts, With Special Reference To The Advertising Industry

The overall national benefit will be to reveal how advertising is tied in to the manufacturing-marketing-media institutional complex in Aust..

Citation metrics

5Web of Science

Keywords

Search Advertising

Search Advertising, Behavioral Targeting, Social Networking, Google, Facebook

Social Sciences

Behavioral Targeting

Social Networking