The Demand for Australian Rules Football

Abstract

Declining attendances at Australian Rules football games organized by the VFL recently have become the focus of much concern. An econometric analysis of the demand for football is presented, using annual average attendance data for the years 1950–86. It is found that increases in admission prices had a significant negative effect on demand, and increases in real income a positive impact. Amongst other variables of importance in explaining demand are lagged attendance and uncertainty of outcome. Elasticities of demand are calculated and it is shown how they might be used to predict attendance under different pricing scenarios. Copyright © 1987, Wiley Blackwell. All rights reserved