Journal article
Global business - Rethinking consumer boycotts
Richard Ettenson, N Craig Smith, Jill Klein, Andrew John
MIT SLOAN MANAGEMENT REVIEW | SLOAN MANAGEMENT REVIEW ASSOC,MIT SLOAN SCHOOL MANAGEMENT | Published : 2006
Journal article
Richard Ettenson, N Craig Smith, Jill Klein, Andrew John
MIT SLOAN MANAGEMENT REVIEW | SLOAN MANAGEMENT REVIEW ASSOC,MIT SLOAN SCHOOL MANAGEMENT | Published : 2006