Journal article

The Balance of Power: Effects of Role and Market Forces on Negotiated Outcomes

M Olekalns

Journal of Applied Social Psychology | Published : 1991

Abstract

Role and market forces provide two sources of power that affect negotiated outcomes. To test their effects, 48 subjects participated in one of two negotiation markets that favored either buyers or sellers. Profit was influenced by both power sources: Buyers outperformed sellers, and negotiators in a favorable market outperformed negotiators in an unfavorable market. This effect was shown to be additive, indicating that the effects of the two sources of power were independent of one another. Whereas negotiators advantaged by market forces showed increases in profit over time, profits for negotiators disadvantaged by the market remained stable. Joint profit rose throughout both markets. Howeve..

View full abstract

University of Melbourne Researchers